In brief: TikTok has been spreading like wildfire, showing the states interesting, entertaining and funny clips from users worldwide. Until at present, most were viewing content on phones and home TVs, but a new partnership between the social media network and Atmosphere will push videos to bigger stages, including restaurants, gyms, airports and hotels.

For those who aren't familiar with Temper, information technology's a streaming TV service for businesses, providing customers with original and custom TV channels for their spaces. Atmosphere currently has over 19,000 customers, including Taco Bell, Texas Roadhouse, Burger King and Westin, amassing over 20 million unique users per month.

The service offers multiple channels such as RedBull Boob tube, Ten Games, Nitro Circus TV, and numerous other lifestyle, cars, kids, sports and niche dissemination channels. Thanks to the new partnership, this range of media will now increment with a dedicated broadcast of TikTok videos, making information technology the showtime social media Telly channel on the platform.

Temper's TikTok channel will be curated by a team of editors responsible for choosing the social network's best and most amusing clips, ensuring it only broadcasts appropriate content for out-of-home watching. The aqueduct itself was designed with the help of TikTok, ensuring viewers have a similar experience as to using the social media app on their phones.

Seeing social media videos during the break of sports events might become a standard shortly

"TikTok has go a destination for more than a billion people to be entertained, get inspired, and detect community," said Dan Folio, head of global business organisation evolution and new screens at TikTok. "By partnering with Atmosphere, we're excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues, and audiences."

Judging past the looks of Atmosphere's channels, almost of them include content taken from the Cyberspace, presumably with the creator's permission. Then, Atmosphere removes the sound from the videos, either replacing it or leaving it silent, depending on the customers' needs.

If you're curious how Temper's TikTok channel looks, you can run into the aqueduct's demo online.

Masthead credit: Olivier Bergeron